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PARADOX PROTEIN PRESENTS

PARADOX PROTEIN PRESENTS

Power your day differently.

SUSTAIN is whole-food cricket powder made for everyday nutrition—simple, versatile, and ready for whatever you’re making.

Shop SUSTAIN Why cricket?

A SMALL SHIFT. A BIGGER IDEA.

Nutrition can be both powerful and thoughtful.

We believe better nutrition should fit real life—and respect the world around us. SUSTAIN turns a time-tested food into an easy pantry staple for smoothies, baking, cooking, and more.

Sustain Cricket Powder

MEET SUSTAIN

Cricket powder, made beautifully simple.

A subtly nutty, savory powder that disappears easily into the foods you already love. No complicated routine—just a spoonful of possibility.

  • One straightforward whole-food ingredient
  • Mild flavor for sweet or savory recipes
  • Easy to scoop, blend, stir, or bake
$19.99

WHY CRICKET PROTEIN

A tiny ingredient with uncommon potential.

Crickets are a whole-food source of protein with naturally occurring nutrients. SUSTAIN makes them approachable, useful, and genuinely easy to add to your day.

01
✦

Whole-food protein

Made from the whole cricket rather than a single isolated component.

02
◌

Naturally nutrient-dense

A food-first way to add protein and naturally occurring nutrients to everyday meals.

03
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Easy to use

A versatile powder with a mild, toasted character for sweet and savory recipes.

NOURISH WITH PURPOSE

More than a protein powder.

Because it starts with the whole cricket, SUSTAIN brings more of the food with it. Each 36g serving delivers 24g of protein, plus 80% of the Daily Value for riboflavin and 210% of the Daily Value for vitamin B12. Straightforward whole-food nutrition, ready to mix into everyday meals.

24g Protein per serving 48% Daily Value
1/3 Cup Serving size 36g
210% Vitamin B12 Daily Value Per serving
80% Riboflavin Daily Value Per serving

FROM FARM TO POWDER

A short journey. A considered process.

From carefully raised crickets to a finely prepared pantry staple, each step is focused on consistency, quality, and everyday usability.

  1. 1

    Raised

    Raised by experienced farming partners in carefully managed environments.

  2. 2

    Harvested

    Carefully collected and handled with attention to quality and food safety.

  3. 3

    Prepared

    Prepared and finely milled into a clean, versatile powder.

  4. 4

    Packed

    Sealed to help preserve freshness and delivered ready for everyday kitchens.

A LIGHTER WAY FORWARD

Nutrition with a smaller appetite for resources.


Cricket farming can require less land and feed than many conventional livestock systems, depending on how and where it is produced. Choosing cricket powder is one practical way to explore a more resource-conscious food future.

MAKE IT YOURS

One scoop. Plenty of possibilities.

Start small and stir SUSTAIN into familiar favorites. Its mild, toasted character works in both sweet and savory recipes.

START WITH 1–2 TBSP

Blend it

Add to smoothies, shakes, or overnight oats.

STIR TO TASTE

Mix it

Fold into yogurt, oatmeal, sauces, or energy bites.

SWAP A SMALL PORTION

Bake with it

Mix into pancakes, muffins, cookies, or savory breads.

THE SUSTAIN KITCHEN

Good food, reimagined.

BREAKFAST · 5 MIN

SUSTAIN Berry Morning Smoothie

Ingredients

  • 1 cup frozen mixed berries
  • 1 frozen banana
  • 1 cup milk or unsweetened nondairy milk
  • 1–2 tablespoons SUSTAIN Cricket Powder
  • 1 tablespoon almond butter or another nut or seed butter
  • ½ teaspoon vanilla extract
  • Ice, as needed

Instructions

  1. Add the milk, berries, banana, SUSTAIN, nut or seed butter, and vanilla to a blender.
  2. Blend until completely smooth.
  3. Add a few ice cubes for a thicker smoothie or additional milk for a thinner consistency.
  4. Pour into a glass and serve immediately.

Allergen note: People with shellfish, crustacean, or dust-mite allergies may also react to edible insects. Review the SUSTAIN package before use.

SNACK · 20 MIN Plus chill

No-Bake SUSTAIN Energy Bites

Ingredients

  • 1 cup soft pitted dates
  • ½ cup rolled oats
  • ½ cup almond, peanut, or sunflower-seed butter
  • 2 tablespoons SUSTAIN Cricket Powder
  • 1 tablespoon maple syrup
  • 1 teaspoon vanilla extract
  • Pinch of salt
  • ¼ cup mini chocolate chips or shredded coconut, optional

Instructions

  1. Add the dates and oats to a food processor. Pulse until finely chopped.
  2. Add the nut or seed butter, SUSTAIN, maple syrup, vanilla, and salt.
  3. Process until the mixture begins to hold together. Add a teaspoon of water if it seems too dry.
  4. Pulse in the chocolate chips or coconut, if using.
  5. Roll into approximately 12 bite-sized balls.
  6. Refrigerate for at least 30 minutes. Store covered in the refrigerator.

Allergen note: People with shellfish, crustacean, or dust-mite allergies may also react to edible insects. Review the SUSTAIN package before use.

BREAKFAST · 25 MIN

Everyday SUSTAIN Protein Pancakes

Ingredients

  • ¾ cup all-purpose flour
  • ¼ cup SUSTAIN Cricket Powder
  • 1 tablespoon sugar
  • 2 teaspoons baking powder
  • ¼ teaspoon salt
  • 1 cup milk or unsweetened nondairy milk
  • 1 large egg
  • 2 tablespoons melted butter or neutral oil
  • 1 teaspoon vanilla extract
  • Butter or oil for the pan
  • Berries and maple syrup for serving

Instructions

  1. Whisk the flour, SUSTAIN, sugar, baking powder, and salt together in a large bowl.
  2. In another bowl, whisk the milk, egg, melted butter, and vanilla.
  3. Pour the wet ingredients into the dry ingredients and stir just until combined. Let the batter rest for 5 minutes.
  4. Heat a lightly greased skillet over medium-low heat.
  5. Add approximately ¼ cup batter for each pancake.
  6. Cook until bubbles form and the edges begin to set, approximately 2 minutes. Flip and cook for another 1–2 minutes.
  7. Serve warm with berries and maple syrup.

Allergen note: People with shellfish, crustacean, or dust-mite allergies may also react to edible insects. Review the SUSTAIN package before use.

GOOD QUESTIONS

Curious is a good place to start.

New ingredient, understandable questions. Here are a few quick answers to help you get acquainted.

What does cricket powder taste like?

It has a mild, earthy, lightly toasted flavor that blends easily into many familiar foods.

How should I use SUSTAIN?

Start with a small amount in smoothies, oatmeal, baking, sauces, or other favorite recipes. Follow the serving guidance on your package.

Does cricket powder contain allergens?

People with shellfish, crustacean, or dust-mite allergies may also react to edible insects. Review the package allergen statement and speak with a healthcare professional if you have concerns.

How should I store it?

Keep the package tightly sealed in a cool, dry place and follow the storage directions printed on your package.

READY WHEN YOU ARE

Make room for a different kind of protein.

Bring SUSTAIN into your kitchen and discover how easy forward-thinking nutrition can be.

Shop SUSTAIN